Network of franchises specialized in floral distribution (Monceau Fleurs, Rapid’Flore, Happy, Au Nom de la Rose)

The French leader in the distribution of flowers and plants featuring several major brands, the Emova group experienced financial and operational difficulties after a phase of strong growth.

Our contribution
By recapitalizing the group, Perceva enabled a massive reduction in debt and thus gave the group the means to focus on coordinating the franchise network, developing new offers in France and internationally and setting up innovative and modern offers and distribution methods.

Perceva next structured the takeover of the Au Nom de la Rose brand, adding to the group’s product line.